Using Online Video to Pre-Sell Your Firm
Many attorneys still rely on face-to-face meetings with prospective clients to develop new business. But how can you get that prospect to your office?
An effective website can play a major role in qualifying that client. With the inclusion of online video in a website, you can present a customized message that conveys the unique personality and capabilities of your firm.
FindLaw has recently added new online video offerings that enable our clients to harness the power of the internet in new and exciting ways.
For more information about using online video to pre-sell your firm, call Doug Lipford at 734-625-7002.
A Power that Cannot Be Ignored
Video grabs visitors' attention and drives them to act. According to our studies, consumers visit an average of 4.8 Web sites before choosing a lawyer online. That drops to 1.8 sites when the sites contain a video.
Watch Your Practice Grow
FindLaw's online video solutions help law firms reach more prospects and win more clients. We can help your practice grow by inserting search-engine-optimized video into your web site, FindLaw attorney profile and elsewhere on the Web.
Increasingly, Web users prefer to get information from video. Online video is an engaging and customer-friendly format. It allows you to introduce yourself and your practice to potential clients in a warm and personal way. In a competitive field, it makes you to stand out from the crowd.
Doing it All for You
FindLaw is a one-stop-shop for online video. From pre-production and filming to distribution, hosting and measurement of results, we can do it all. A FindLaw team comes to your firm for a full day, on-site video shoot. We produce four, one-minute clips, integrate them into your Web site and your Findlaw.com attorney profile, and distribute them to other online video sites. If you would like, you can add your own existing video footage.
Here are some FindLaw produced videos from Client Development Consultant Doug Lipford's customers.
Making the Most of What You've Got
Already have video? FindLaw will host and stream up to 10 minutes of client-provided video. We will work with your existing footage to ensure it is reaching the widest possible audience. Your images will be integrated into your Web site and FindLaw profile and distributed to appropriate third-party sites.
Contact a FindLaw Sales Consultant
Whatever option you choose, you can rely on FindLaw for online law firm videos that deliver results. For more information about online video, contact FindLaw Client Development Consultant Doug Lipford.
For a consultation with Doug Lipford about using internet marketing strategies to grow your law firm, call 734-625-7002 or send an e-mail.
Doug Lipford's Michigan territory includes Detroit, Troy, Royal Oak, Warren, Mount Clemens, Clinton Township, Sterling Heights, Madison Heights, Grosse Pointe, St. Clair Shores, and other communities in Wayne County and Macomb County, MI.
